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Why Choose Dignity?

When you choose a Dignity Prepaid Funeral Plan you get peace of mind that your funeral costs and arrangements have been taken care of. We are the UK’s most trusted provider of prearranged funerals, with more than 743,000 people having made arrangements with us. But we’re more than just a plan provider, we’re one of the UK’s leading funeral service providers and most of our planholders will have their funeral carried out by one of our 1,200+ owned or approved funeral directors.

You always want the best service for your loved ones and you will have the best service with Dignity who will look after you

– Mr Burt, Winchester

Dignity comes highly recommended

We pride ourselves on being here to help people at one of the most difficult times of their lives.  We do this with compassion, openness, care and respect.  But perhaps most importantly, the service we provide comes highly recommended by the families we serve.

97.7% of those customers surveyed would recommend their Dignity Funeral Director to friends and relatives, agreeing that our staff were respectful, compassionate and caring. Furthermore, 98.8% said that we had met or exceeded their expectations in terms of the quality of service that we provided to them.*

What’s more, many of our customers and their families have sent us personal thank you letters in response to the service they've received from Dignity – you can read a small sample of these on our Testimonials page.

Put your trust in us

A Dignity Prepaid Funeral Plan is a promise to deliver the funeral you have chosen in the future. You’re trusting us to be there and look after your loved ones, and we at Dignity take that responsibility very seriously.

Whenever your funeral is needed and no matter how much costs have gone up, we guarantee that the funeral will take place and that there will be no more to pay for the services included in the Plan.

Dignity is a financially stable company, with a long reliable history. Last year, our funeral directors carried out more than 70,700 funerals across the UK. We’re also the largest single operator of crematoriums in the UK with 44 locations throughout Britain. It means that unlike some other providers we have the stature and capability to stand behind our guarantees even if times are difficult.

As extra security, when you take out a Prepaid Funeral Plan with Dignity, the money is paid directly into the independent National Funeral Trust, where it is securely held and managed until it’s needed. At which point it is paid to the Funeral Director. It means that your money is safe and should you wish to you can get it back, at any time, with only a small cancellation fee to pay if you change your mind after the cancellation period.

Dignity Funeral Plans is the first ever organisation in the UK to be accredited the BSI Kitemark™ for Customer Service. This demonstrates that Dignity has always strived to provide only the very best standards of customer care, treating every customer with compassion and integrity.

If you want to know more, give us a call free on 0800 58 72 541. You’ll get through to an award winning call centre based in the UK^. 

*Dignity plc Annual Reports & Accounts 2016
^ICMI Top 50 Companies for Customer Service 2014