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Dignity Awarded First Ever BSI Kitemark™ for Customer Service

In early 2017, it was announced that Dignity Funeral Plans had been awarded the first ever BSI Kitemark™ for Customer Service in the UK.

The Business Standards Institution prides itself on propelling companies forward by helping consumers identify what excellence really is when it comes to industry standards. The famous Kitemark™ symbol is widely recognised all over the world, and requires meticulous testing and assessment in order for it to be accredited to the companies that meet these international benchmarks.

BSI Customer Service KITEMARK

Dignity is committed to offering the utmost compassion and support to those who are facing what can be a very challenging time, and this is why the company is trusted and valued by so many. Attentive customer service teams act as the forefront of operations, reflecting the company’s high standards and ability to help people when they need it most. 94% of Dignity customers would recommend a Dignity Funeral Plan to friends and family, highlighting the confidence of those who have been entrusted into their care.

BSI’s Chief Operating Officer for Europe, Maureen Sumner Smith, speaks about Dignity’s great achievement:

“Dignity should be proud that they are the first UK organisation to achieve this and it’s testament to the customer service strategy they have in place throughout their Client Service Centre. The empathy shown by the staff, and enthusiasm for the company values is exceptional, and it is excellent to see this across all areas of their customer service.

“Many companies are already delivering exceptional service, however by having their organisation’s independently assessed on a regular basis as part of the BSI Kitemark™ process, they can prove to their customers their commitment to high levels of customer experience, particularly as the Kitemark™ is awarded based on results, not just intent.

Sue Pedley, Head of Customer Services at Dignity, said:

"High quality and standards, including excellence in customer service, goes through the very heart of our business. We are so proud that BSI's new Kitemark™ recognises this, reflecting all the hard work put in by our client service team over the years. Not only has BSI acknowledged that we already had great systems and processes in place but we have been able to work collaboratively with BSI to ensure that the certification scheme is as rigorous and robust as possible, not just for the funeral services industry, but for every sector."

Find out more about setting up a Dignity Funeral Plan by calling us on 0800 58 72 541 or request a brochure today.